SIMPLEUNIQUEEFFECTIVE
PHILOSOPHY
Contrary to what some people believe, engaging marketing doesn’t need be complicated. Whether a design is good or not may be purely subjective, but the effectiveness of marketing materials can be evaluated by following a simple formula that is based around three words: simple, unique, effective.
SIMPLE + UNIQUE + EFFECTIVE
Keep the message
and communication
method simple
Add an element
that
is unique to your
company or industry
The result: effective
marketing with a strong,
clear message
We believe in this philosophy so strongly that we incorporate it in our own brand identity and regularly refer to it during the creative process. It is also provides a strong, objective method of determing the efficacy of any existing marketing or advertising materials. Try it out for yourself on any marketing material you encounter: advertising, posters, packaging, etc. Nine times out of ten it’ll prove it’s worth.
PERSPECTIVE
Conventional and rational thinking play a key role in marketing, but incorporating a lateral perspective can be invaluable. A fluid combination of both forms of thinking often reveals unique yet viable alternatives and possibilities that would otherwise have remained hidden.
But the project’s ultimate purpose – the clear communication of a relatively basic message – should never be overshadowed. If marketing materials don’t effectively communicate the desired message then they’re not doing their job and in that case, what’s the point?
KNOW YOUR AUDIENCE
Strategically sound branding may be key to a company’s long-term brand identity and company growth but it is typically irrelevant to the general audience who are more concerned with the ‘here and now’.
Understanding your primary audience’s mindset and interests helps create targeted advertising and marketing materials that are more likely to appeal directly to them. Once you have have their attention then it is easier to communicate your message clearly and concisely, and isn’t that what your really want?